For web design that is aimed directly at the business market we often think of large media departments with multiple designers, coders and marketing strategists.

Whilst being able to cope with large volumes of work through multiple departments may give an advantage if communication within the organisation is good, you can often find that true client focus may well dissolve with a web design company that gets too big.

A small web design company that has great focus and is primed to concentrate on the clients needs can be much more effective.

Web development companies claiming extreme affordability with web design packages are often a let down for people seriously looking for bespoke design with appropriate branding and online marketing capability.

Often Web Design packages come with widespread templates which lack innovation and whilst claiming to be search engine friendly lack fresh content and are often duplicated elsewhere on the internet.

Affordable web design could then be responsible for slowing the development of the web itself, offering lack of fresh design which has to be manipulated to work for the customer. With web design the designer should work from a solid foundation established from the beginning by what the customer actually needs and how they would like the site to work, not the other way round.

The emergence of such ‘bespoke’ web design packages on the internet is so widespread it is often difficult to tell who the real web designers are. A simple search in Google will bring up many results for web designers claiming ‘customised web packages’ or ‘custom ecommerce websites’.

Creative ideas are fundamental to good design, not mass production of templates that look similar apart from titles and headers.