Through an international consortium consisting of organisations, staff and the public Web standards are developed. The Internet should always strive to achieve its full potential with the assistance of well developed protocols and guides that promote and insure steady growth.

W3C works to achieve the Internets full potential by creating Web standards and guidelines. (W3C recommendations) Their other focus is that of education and developing software whilst also acting as an open forum for discussion about the Internet. Compatibility of web technologies is always under close watch to make sure the most fundamental areas such as hardware and software work with each other.

Web Protocols and standards published in an open way (non-proprietary) should avoid any fragmentation in the marketplace and ultimately the web itself.