Now considered more than just an online community to find friends social networks have extreme influence on the direction of the internet itself. Web design is often themed around social community requirement. Sites such as Stumbleupon, Myspace, Facebook, Digg have great influence in getting other websites seen.

Facebook has only just released data to index user profiles within the search engines such as Google. The ever evolving social networking multimedia experience such as video promotes the sites even further, the whole web is a captive audience to what is most popular through this network.

Is it wrong for social networking sites to influence search engine results ?

If social networks give backing to quality and informative resources online with an unbiased feed to the search engines there should be little cause for concern. Social networks have high levels of established trust built up through other online resources and links that they can pass on to search engines if they choose to.